Make the effort to understand exactly what your non-profit does and who they serve.
Make sure you, as the business owner, have a very clear understanding of the fundamentals of what the non-profit does, how they do it, who they work with, and what need they are addressing. This is called due diligence, and Wick Law can help. Next, to educate and be educated, spend some time explaining the social context to your employees and educate them on the history surrounding the non-profit. Better yet, have a member of the non-profit do the explaining. Make sure you and your employees understand the major challenges faced by the non-profit and those the non-profit seeks to help.